Ask your company's data questions in plain English.

This is a live demo of an MCP data connector: a read-only SQL endpoint with built-in business context that Claude (or any MCP client) uses to answer questions about a retailer's sales, products, customers, stock, production and web analytics. The demo data is Threadline, a fictional UK personalised-apparel business with four years of history.

Request a demo key How to connect

What's inside

~190K orders, ~600K lines, Jan 2023 → yesterday
Website, Etsy, 8 studios and a B2B trade desk
Products, print methods, templates, promotions
Customers with RFM segments
Returns, reviews, stock, production capacity
GA4-style web traffic, on-site search, product views

How it works

about — business context, fiscal calendar, traps
describe_table — schema, samples, column notes, patterns
query — read-only PostgreSQL, text-table results
lookup_saved_queries / crud_queries — shared SQL memory
Every call is logged against your key for the admin to see

Try asking

"How did like-for-like studio sales do last quarter vs last year?"
"Which print method has the best margin, and is DTF cannibalising DTG?"
"Why did returns spike in May 2024?"
"What are people searching for that we don't sell?"
"Was the paid-social campaign worth it?"

Connect

Your key is part of the URL, so treat the link like a password. Endpoint: /api/mcp?apiKey=YOUR_KEY

Claude.ai / Claude desktop

Settings → Connectors → Add custom connector.
Name it Threadline, paste your MCP URL, leave OAuth blank, save.
Start a chat, enable the connector, and ask: "Call about, then tell me how sales are trending."

Claude Code / other clients

claude mcp add --transport http threadline \
  "https://HOST/api/mcp?apiKey=YOUR_KEY"

Streamable HTTP, stateless, JSON responses. Cursor, Windsurf and the MCP Inspector work the same way.

Request a demo key

Tell us who you are and we'll send a personal MCP link. Keys are rate-limited and every query is logged.